About Exeral

A small studio building websites that actually pay for themselves.

We started Exeral because too many service businesses were paying agencies hundreds a month for sites that looked fine and ranked nowhere. We thought we could do better. So far, so good.

— 01 / Mission

Help local businesses get found and get hired.

Most service businesses we meet are great at the work. The roof is dry. The lawn is sharp. The truck is on time. But the website is a Squarespace template from 2019, the phone number is in 9pt type, and Google has them ranked behind two operators who don't even take new clients.

Our job is the gap between “great at the work” and “easy to hire”. A website that loads fast on a phone in someone's driveway. Search rankings for the towns you actually serve. A Google profile that shows your hours, your reviews, and a button to call you.

The promise is simple: more booked jobs from the same neighborhood. We don't sell traffic, impressions, or rankings as the goal — they're the means. The goal is the call.

— 02 / Who we work with

Service businesses. Start local, grow with you.

Today we work mostly with home and commercial service operators — businesses where the customer is within an hour's drive and the buying decision happens on a phone in under five minutes.

  • Pressure washing
  • Painting (interior & exterior)
  • Landscaping & lawn care
  • Roofing & gutters
  • HVAC & plumbing
  • Cleaning & janitorial
  • Tree services
  • General contracting

As we collect more case studies we'll expand into adjacent industries — but only when we can do them justice. We'd rather be the studio that's clearly the right call for a painter in Ohio than vaguely OK for everyone.

— 03 / What we won't do

Some things we'd rather decline.

We won't build a 40-page bloated CMS with a stock photo of a handshake on the homepage. We won't sell you a $99 SEO package that's really an automated link spammer. We won't take on a client whose business model is fundamentally broken — a faster website won't fix that.

If we don't think we can move the needle for you, we'll say so on the discovery call. You'll save your money, we'll save our time, and you'll get an honest answer either way.

Operating principles

Four things we hold ourselves to.

— 01

Real numbers, every month

No vanity dashboards. You get a one-page report with the things that actually matter: calls, form fills, ranked keywords, and which pages drove them.

— 02

Built for service businesses

We focus exclusively on home and commercial service operators. That means we know the difference between a roofer and a painter — and design accordingly.

— 03

Own everything

When the engagement ends, you walk away with the codebase, the DNS, the analytics, the Google profile. We don't hold anything hostage.

— 04

Plain language

We don't use words like 'synergy' or 'ecosystem'. We tell you what we're doing, why we're doing it, and what changed because of it.

No rented testimonials. Commitments instead.

We're a new studio earning its first case studies — so here's what every client gets in writing, not borrowed praise.

You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
Month-to-month after the first 90 days. If the numbers aren’t moving, you can walk — and keep the site.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client

If this sounds like the studio you've been looking for.

Book a 15-minute discovery call. Free, no obligation — and you'll walk away with a plan whether you hire us or not.

Book a call See pricing